Four Techniques for Creative Revolutions

An excerpt from the bestseller
“How to Completely Change Your Life in 30 Seconds”
By Robert C. Worstell - edited from the talks of
Earl Nightingale
Listen Now: http://livesensical.com/go/05cyl-ss/

Four Techniques for Creative Revolutions - 1
To spur your mind to new action, think combination,
adaptation, substitution, and rearrangement.
What are some of the best techniques for using our creative
faculties more effectively to solve problems, make decisions,
achieve goals, and better fulfill our ultimate human
responsibility, which is to think? Here are a few I have
learned:
Think Combination
Everything you see, hear, touch, taste, and smell during the
day offers you the opportunity to consider new
combinations. When you brush your teeth, you might think
of a toothbrush that contains the toothpaste in the handle.
You might combine your mirror with a motto reminding
you to start the day right. It might read, “How can I
increase my service today?” or “Have no small dreams!”
That's thinking combination. A simple pencil is a
combination of wood, carbon, rubber, paint, and metal.
You can come up with great ideas that can lead to profits,
patents, and even billion-dollar companies by finding new
combinations yourself. Here are a few ways entrepreneurs
have profited from thinking combination.

Think Adaptation
Velcro was created through adaptation. In 1948, George de
Mestral, a Swiss engineer, returned from a walk through a
field of weeds one day and found some cockleburs [burrs]
clinging to his cloth jacket. After studying one of the
cockleburs under a microscope, he noticed it was a maze of
thin strands with burrs (or hooks) on the ends that cling to
fabrics or animal fur. He then recognized the potential for a
practical new fastener. It took eight years to experiment,
develop, and perfect the invention, but now Velcro is a well-
known, incredibly useful product. Velcro has even been
further adapted for making all kinds of products better -
from shoes that use Velcro instead of laces, to adjustable
Velcro wrist straps on boxing gloves.
During the next year you are going to see the result of
people thinking adaptation and coming up with ideas worth
millions of dollars. Why couldn't one of these people be
you? The only limit to what you can achieve by adapting old
products to new uses - old methods to new applications - is
the limit of your own creativity.
Report excerpted from How to Completely Change
Your Life in 30 Seconds

Think Substitution
When you think substitution, ask yourself how you might
substitute a different idea, product, or material for the one
now used. For example, soy burgers are the vegetarian's
substitute for meat products.
You can also take an existing product and make it better
through thinking substitution. Take, for instance, luggage
with wheels. This was a wonderful invention because it
eliminated the need to carry luggage. But, for years the
wheels were made of cheap plastic, often only a step better
than dragging your luggage on the ground. It wasn't until
recently that someone decided to replace these cheap plastic
wheels with the high-speed ball-bearing efficient wheels
from Roller skates. This substitution created a better
wheeled suitcase and made for happier travelers.
In short, don't assume because a particular thing has always
been used in the past, that you have to use it now.
Perhaps there's a substitution that will work better or last
longer, or cost less, or be lighter, or more colorful, and so
forth. Think substitution.

Think rearrangement
How about turning something upside down? What's the
problem with typical ketchup, mustard, and salad dressing
bottles? It's hard to get the contents out, especially when
the contents are running low. The solution? Manufacturers
are now creating the bottles to stand upside down so the
contents are always easy to get out.
What do you work with that can benefit from this kind of
thinking? What can you turn around ... revolutionize?
Rearrange things, change pace, alter sequence, start from
scratch. This type of thinking works for everyone. For
instance, salespeople can use these creative techniques to
discover new applications for products or services, new
ways to emphasize customer benefits, new ideas or product
combinations to solve customer problems, better ways to
organize their time and effort.
If you want to spur your mind to new action, think
combination, adaptation, substitution, and rearrangement.
You'll be amazed with the ideas you'll develop. Before long,
you'll be thinking in each of these ways as a matter of daily
course. This kind of thinking increases the scope of your

mind power and enables you to achieve fuller use of your
mental capabilities. Let your mind work for you. Take
nothing for granted. Everything can be changed, improved.
The only thing you can count on for certain is change. Don't
wait for it - be an agent of change. Help bring change about.

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