How to Obtain the Necessary Missing Success Ingredients

(Excerpt from If You Can Count to Four – available on
Amazon.)
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Obtaining Necessary Success Ingredients - 1
Every normally minded person desires to be successful. I
suppose every individual has his own concept of what
success means to him. However, my conception of success
is to enjoy a large measure of happiness and a large
measure of health and prosperity.
To have a balance in livingness. To have, not just a lot of
money, but good health and an understanding of the laws of
life so one can live harmoniously with himself, with his
fellowmen, and with his Creator.
There are many people who seem to have all of the
necessary elements which would make it possible for them
to be successful. They have the know-how, they have the
energy, they have the prestige, they have the capital, they
had the ideas, the enthusiasm, the courage, the faith and the
stick-to-it-iveness. And they are successful.
However, there are millions of people in the world today
who secretly entertain the idea of doing great things, but
they excuse their lack of attempt to do great things or failure
to reach that great objective, which is buried deep within
their inner mind, on the fact that they do not have the
capital, they do not have sufficient education, they are
unable to obtain the necessary skilled labor or they are
missing the necessary elements of enthusiasm, faith or
courage. Hence, they justify never attempting to start out
toward their objectives.
I have good news for all of these wonderful people who
deserve to be successful, yet feel that there are ingredients
missing from the picture which cause them to fail to reach
their objectives.
There is a principle which makes it possible for them to
obtain all of the missing ingredients, regardless of what they
may be. I call this principle "The Mastermind Principle."
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The mastermind principle is a friendly alliance of two or
more people working together toward a common
objective. Employment of this principle makes it possible
for a person to enjoy the benefits of the background, the
education, the energy and the influence of other people as
though all of these qualities were his very own.
For example, the great steel king, Andrew Carnegie,
confessed that he knew very little about the processing of
steel in the marketing of steel. However, he was very
familiar with this mastermind principle, and he was able to
attract men who were experts in every field. Through the
use of this mastermind principle, he was able to become one
the world's leading industrialists because he was able to
manufacture less expensive and better steel than anyone
else in the industry.
Henry Ford used to this great principle in building the vast
Ford Motor Company and all of its subsidiaries. Henry
Ford, on one occasion in particular, bought a coal mine and
paid several million dollars for even it even though he had
never personally seen the coal mine. Someone asked him
why he would invest several million dollars in a coal mine,
which he had never seen. He replied that he didn't know
very much about coal mines, but, he had a man on his staff,
who was an expert in that field, and had sent that man to
inspect the property. When that man recommended as a
good investment, Henry Ford invested in the coal mine,
sight unseen because of his trust in this member of his
mastermind alliance.
In other words, it was possible for Mr. Ford to have the
benefit of this man's skill and special training and energy
and judgment without having to possess those qualities
himself. It was not necessary for Mr. Ford to know all of the
Report excerpted from If You Can Count to Four

technicalities of coal and all the factors involved in using
good judgment in buying a coal mine.
Yes, I know someone is going to say, "Sure, Mr. Ford could
use this principle and Mr. Carnegie could use this principle,
but how about the average man and woman? How can they
use the mastermind principle?"
Let me say that this principle is impersonal and anybody
can use it who understands it. It is very simple. All any
person has to do is to have an intelligent objective. Know
what you want, then add up all of the qualities and assets
you have which are needed in attaining your objective.
Then make a list of all of the qualities and assets needed
which you do not possess. It may be capital, it may be
skilled labor, it may be influence and prestige, or the
knowledge and energy of men and women of certain
capacities. It may be a group of people who will help you to
believe strongly in your objective so you can feel
enthusiastic and courageous about it at all times.
All you have to do is to surround yourself with men and
women who possess the right characteristics and who can
make the contributions you need to reach your objective.
There are ways of compensating all the members of the
alliance which will cause them to be motivated to want to
work on your team to help you reach your great objective.
Being aware of the fact that there is a law of motion is very
important. You cannot ask someone to serve on your
mastermind alliance unless you realize that he must be
compensated in some fashion.
It isn't always necessary to compensate people with money.
Quite often your associates would consider it an honor to
serve as a member of your mastermind alliance. People are

just glad to help you. For example, if you are in the direct
selling field, and you feel you are a little weak on
approaches, form a mastermind alliance with someone who
is an expert on this matter of approaches.
Then counsel with them frequently, get together with him
and talk it over so you can observe how he makes his
approach. Have frequent get-together's with this person
who is an expert on approaches so you can build your
awareness and learn from him.
In other words, make your weakest point your strongest
point through a mastermind alliance with someone.
As I said before, there are many millions of people who are
not working toward their objectives because they do not
understand how to supply the missing ingredients which
are so necessary for their success. There are millions of
people who seem to have everything necessary to reach
their objective except the necessary capital to get the idea
started. This mastermind principle can help any person who
needs capital, as well as any other help.
If you have an idea in which you believe very strongly, you
will be able to convince someone who has the money you
need to serve on your mastermind alliance. If you believe in
it strongly, you can get him to believe in it strongly too, to
the point where he will either furnish the money or he will
help you to raise the money through some legitimate
channel.
Many people fail to realize that capital is easily raised, if you
have a basically good idea which will render a quality and
quantity of service to humanity based upon integrity and
know-how. I know of many cases and I'm sure there have
been many other cases in history were capital has been

raised and objectives have been realized through the
establishment of an alliance.
It has been my privilege to use this principle a great deal, in
the last 10 years. I think one of the greatest examples, in my
own experience of using this principle, was the conception,
the design and the development of a corporation which I
had the privilege of founding. It is the result of utilizing the
great principle that anyone can be successful if they will find
a great human need, find the answer to that need, and take
the answer to that need, in quality and quantity, to the
greatest number of people.
I sought a great need. To find the answer to this need, I had
to first consider the development of the best formula for the
product. I was confronted with many problems. I was not
an expert. I had very little capital. All I had was the idea and
the awareness of the inner workings of this great
mastermind principle.
Through the use of this mastermind principle, it was
possible to obtain the services of a leading specialist in
America. It was also possible to attract leading people in
every phase, which was necessary to complete the picture so
this wonderful company could be formed and operated on
the high principle upon which it was founded. If it had not
been for the inner understanding of this great mastermind
principle, the product would never have been placed before
the American people.
This principle applies not only in helping us reach our
objectives in the business world, but also in many other
phases of our livingness.
I think one of the greatest examples of this principle is the
husband- and-wife who have a very noble objective of living
a happy life together and raising their family.

They can work out their many, many objectives as a family
by constantly working together upon this principle.
Through this friendly alliance, they can talk things over,
they can stimulate courage and faith and enthusiasm, at all
times, and keep their family life on an even keel in a very
harmonious, happy and abundant expression.
It is a great challenge for every husband and wife to become
intimately acquainted with this mastermind principle so
they can talk to each other frequently about their common
objectives and clarify their ideas to generate a high degree
of faith and courage and enthusiasm at all times.
Another great example of this principle is the board of
directors set up in the various religious institutions. They
may be called the board of elders and deacons in some
churches. It doesn't matter a great deal, what the respective
titles are as long as there are two or more individuals
working harmoniously together in a friendly alliance toward
a common objective.
The frequent meeting of a mastermind group generates a
power which no one individual could ever generate alone.
This mastermind principle makes it possible for ideas to
come into our being, that would never be realized except
through this principle, because two or more minds working
together could be compared to putting two or more storage
batteries together. They had a proportionately increased
total amount of power, according to how many are attached
together as compared to just one battery.
This mastermind principle helps us to have more power and
a higher degree of intelligence. A greater degree of wisdom
is exercised through a mastermind alliance.
The great challenge in considering this great principle is for
us to definitize all of our objectives in life and to realize that

regardless of how great or how large a scope our objectives
may be, through the proper use of this principle, we can
supply all of the necessary ingredients to reach every
objective.
We need never be discouraged and say we cannot reach an
objective because we do not have the capital or the know-
how or the influence or the energy to do it, because through
this principle we can obtain the capital, the services, the
influence, the know-how and every other missing
ingredient.
It is difficult to emphasize this principle sufficiently that I
know that millions of people today are not even attempting
to reach their objectives because they feel it is hopeless. Let
me assure you that regardless of what the obstacle might be
or what the missing ingredient might be, everything you
need can be supplied to the mastermind principle.
Now that we have a clear concept of what this mastermind
principle is and what it does, let us identify our objectives
and learn to go through the rather simple process of using
this principle. Let us write down on one side of a sheet of
paper all of the assets and abilities we do not have, which
we need to reach our objective.
Then, let us begin to form a mastermind alliance with
people who are able to work with us and to help us supply
the missing elements. This not only applies to large
objectives, but it applies to what might seem to be the
smaller things we desire from day-to-day. It may be that we
would like to become more poised than we are. Do you
know someone who has the poise you would like to have?
Then get acquainted with that individual and ask him to
help you gain the poise you desire. As you visit with this
person, you will begin to learn all of the ingredients which
go to make up a poised person.

If you are in the selling field and there is some phase of your
activities that is not as effective as you would desire, get
acquainted with people who seem to be experts in that
particular phase and asked them to help you by serving on
your mastermind committee.
Through this principle, you will be able to learn from them
how you can be more effective. I am thinking of one part of
the selling field in particular. Many people in the selling
field have a false concept of values. In as much as many of
them do not have a great deal of money themselves, they
have the idea that everyone on whom they call does not
have any money either. In other words, they judge their
prospects by themselves.
It was my privilege to mastermind with a gentleman a
number of years ago who changed my mind on this
particular matter and it has helped me a great deal. Instead
of assuming that my prospects did not have any money, I
assumed that every one of my prospects had a great deal of
money. I presented my proposition on that assumption, and
I was surprised and amazed at how many of the prospects
did have the money. I found, because of my thinking along
these lines, I was thrown in touch with a higher level of
prospects continually.
I urge you to assume that every party upon whom you call
has plenty of money. You will be surprised to find that this
is the case. When you assume that everybody has the money
to buy the things you sell, your problem as a salesperson is
to know the merits of your product so well and to be able to
describe them so effectively that you will make it irresistible
to your prospect.
If you do a good job, they will want it with a burning desire.
Hence, they will buy it because they cannot resist it. If they

don't have the money at the moment, they will find some
way to obtain it. Your concern is not whether they have the
money, but, whether you are able to convey your message so
effectively that you can make it irresistible to them.
Now, all of this involves proper use of this great
mastermind principle, which is an impersonal principle,
and which will make it possible for you to obtain your
objectives. In this case, your objective would be to render a
quality and a quantity of service to your prospect by making
him want your product or service so badly that he will part
with his money gladly, knowing he will receive value much
higher than the value of the money which he paid you for
your service.
If should be a husband or wife, and you are having difficulty
in your family relations, might I suggest that you use this
principle and form a friendly alliance with someone who
can give you some expert counsel, relative to your problem.
This mastermind principle can be appropriated to help you
solve any of your personal problems regardless of their
nature.
Realize that there are experts in every field who will be
happy to help you, provided you will ask them and then
compensate them. You can compensate them either from
the standpoint of your appreciation or from a standpoint of
remuneration or something else that would be satisfactory
and motivating to them.
We can be anything want to be and we can have anything
we want to have through the use of this great principle. We
can supply all of the missing ingredients which will make it
possible for us to be very happy, very healthy and very
prosperous.

By using this great principle we can obtain the skill, the
influence, the background, the know- how, the energy of
other people, as though they were our very own, and reach
our most cherished objectives. So, make large plans
because they have magic to stir men's blood.
Let us think largely, let us dream largely and let us
appropriate this great principle, which is available to every
individual.
Let us be aware of the fact that through this great
principle, we can be anything we want to be and we
can have anything we want to have.

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