The Secret of Genuine Success - Dr. J. B. Jones

(Excerpt from If You Can Count to Four – available on
Amazon.)
Audio Available: http://livesensical.com/go/03ctf/

The Secret of Genuine Success - 1
I wonder whether you have made some of the same
observations I have made? From childhood, I always
wondered why so many people in the community were not
as prosperous as, apparently, they deserved. At the same
time, a few people seemed to have everything. They seemed
to have learned the secret of enjoying life. They also enjoyed
a large measure of health, and I also noticed particularly, at
that time, and at my level of appreciation, that they were
enjoying a large measure of prosperity.
I asked myself the question why so many were not getting
the best out of life and why so few had found the apparent
secret. I decided to try to find the answer quite early in my
life, and in a small way, I began my research. After
graduating from high school, I began a planned and
organized research. Over a period of 25 years, and I did
special research on what I choose to call the practical
aspects of psychology. It was my privilege to discover the
answer to this problem and I would like to share it with you.
Before I give you the answer, however, I would like to make
this observation. From the beginning I knew about this
secret of success. I found also that the majority of the
people actually have known about this secret all of their
lives, but I found that even though I knew about it, and even
though I found that everyone knew about it, very few of
them knew it in such a way that they could take it into their
lives and use it in a practical way. In other words, people
knew about it, but, were not able to express it.
They were not enjoying a measure of happiness, health and
prosperity, and as they deserved, and would be enjoying, if
they knew how to use this secret. And thus I want to define
this secret so you will not just know about it, but you will
know it so well that you can use this principle and make it a
habit in your everyday experience of living.
Listen Now: http://livesensical.com/go/03ctf/

I would like first to illustrate the difference between
knowing about something, and actually knowing it and
living it. So you automatically use it in every expression of
your daily living. A certain man is a lifeguard at a large
swimming pool, approximately 100 feet long. He has
developed such proficiency as a swimmer that he can swim
the length of the pool over 50 times without stopping. That
would be a mile. He has also the ability to rescue those who
are in trouble. He has the strength, power and technique as
a swimmer, and can truly stand up and say, "I am a
swimmer."
However, another man is a very proficient lecturer on
swimming. He has large classes where he lectures on the
techniques of swimming. He knows all of the strokes. In the
classroom, he has grace and charm in his ability to describe
all of the intimate techniques of swimming.
One day, one of the students asked this professor where he
learned to swim.
He replied that he had learned to swim in the library.
Now I ask you, which one of these gentlemen would you like
to be with when your boat turned over in deep water? You
would choose the one who is the lifeguard at the swimming
pool, who can swim 50 laps without any trouble at all and
who can rescue you. I am sure you would choose him
because he is a swimmer. Every cell in his body has been
saturated with an awareness of all of the techniques of
swimming, and he has proved, by experience, that he can
swim. He has strength and power and knowledge of
swimming. He can do the things he teaches as a matter of
habit. But the professor only knows about it, can tell you all
about it, but he cannot do it.
Report excerpted from If You Can Count to Four

Now, in this thing called success, it has been my privilege to
observe that most people are just like the professor who
learned about swimming in the library. Yes, the majority of
people, relative to success, are in the same position as the
professor. They know all about success, but they are not
successful.
They are frustrated and emotionally disturbed. They are
filled with fears and worries and concerns and anxieties,
and life does not mean a great deal to them because it
expresses itself in terms of disharmony and frustration. But
if they knew not only how to be successful and if they
practice the rules of success, which are available to all
people today, they would soon learn to be happy in a
tangible fashion just as the swimmer learned to swim. But
many of us are still trying to be successful, like the swimmer
who wants to be a swimmer, but never gets in the water.
So, in my own case, this quest started many, many years
ago. I wanted to know why so many people knew about
success, but so few people were successful. I would like to
pass the answer I discovered on to you. The answer is that
any individual, on the face of this earth, can be genuinely
happy, genuinely healthy and a genuinely prosperous if he
will do just one thing.
Switch is focal point of attention from "How much can I
get out of life?" and developed a habitual concern about,
"How much can I give?"
In other words, any individual on the face of the earth can
be happy, healthy and prosperous if he will seek an
opportunity to serve where there is an unlimited
opportunity to serve humanity.
He must find that particular channel, which he seems to
have been designed to serve through, and then get into that

channel of service, where there is a genuine need, where
there is a genuine opportunity to serve. Then, he must
become proficient and learn to render, first of all, a quality
of service, which means integrity and know-how.
After he has learned to render a quality of service, he must
learn to render a quantity of service. Of course, he will be
compensated according to the quality and quantity of
service rendered. He will be compensated in two ways.
The first compensation that I would like to share with you is
a compensation that has meant more to me than any other I
have ever experienced. That is the feeling of satisfaction I
experience from having gone out with one idea in mind, in
my daily activities, and finding an opportunity to render a
real, genuine service without any thought of financial
remuneration as the number one motive. That feeling of
satisfaction I choose to call "livingness."
This "livingness" - this feeling of real satisfaction, once
experienced, through switching your focal point of attention
from being interested in making money to rendering a
genuine service to humanity, will be a revelation to you.
Your "livingness" with this genuinely felt adjustment and
focal point will not be worthy to be compared with the so-
called thrill of making money, but, a switch of focal point
from making money as a prime motive to one of genuine
service reaps a more satisfying return to you.
The first compensation, to one who has dedicated himself
to this secret of success of rendering a great service to
humanity, is "livingness."
Of course, the great universal law of compensation proves
to us that we are compensated, in the coin of the realm,
according to the quality and the quantity of service

rendered, and I would like to say that this law of success is
not a theory.
I will never teach anything which is based upon a theory.
Everything that I want to share with you is based upon
scientific research and experience.
Now, this idea of switching our focal point of attention from
seeking money, power and fame – seeking first to render a
quality and a quantity of service to humanity – is based
upon a system of laws and rules as tangible as mathematics,
as tangible as electricity, as tangible as chemistry itself.
We all know that mathematics, electricity, and the
chemistry are sciences which are tangible and exact. An
electrician can come into your home and wire your building
and he can tell you that a certain light will burn, and that
your television set will work, and that every electrical
appliance will work according to an exact science.
Men and women study for months and years learning this
exact science known as electricity. We all know that
mathematics is also an exact science. We all know that
chemistry is an exact science. I have found that most people
are like I have been most of my life.
They do not realize that success and thinking are also based
upon an exact science, a set of rules, a set of laws which any
individual who is sincerely seeking the answer to the
problems of frustration and ill health and poverty can study.
They can study these rules, as electricians study electricity,
and as a mathematician studies mathematics. They can
learn these rules and practice them until they become
automatic through the law habit. Doing this will guarantee
them a large measure of happiness, health and prosperity,
according to their individuality.

I would like to challenge each and every one of you to
realize that it is possible for you to be anything that you
want to be and to have anything that you want to have. I
know that for many of you that will seem like a truly bold
statement. It may seem a bit revolutionary to some of you.
But I would like you to know that I come from the Hill
section of the great state of Tennessee. I was born into a
family of 14 children and had a background of relative
poverty. I look back and I am grateful for that humble
beginning. I feel very thankful because it provided the drive
for me to discover the secret of success.
I can truthfully say that I know from experience, as well as
many years of scientific research in this realm known as the
thought processes, that you can be anything that you want
to be and that you can have anything that you want to have.
This is based upon a scientific set of rules which you can
learn just as easily as you're A, B, C's and your
multiplication tables.
I would like to urge each and every one of you to accept this
challenge and to begin to think definitely in terms of what
you want to be. I could tell you story after story of students
of mine who have made lists of things that they want to be.
In fact, just recently, I was having my shoes shined at the
shoe shine parlor, outside the television studio, and there
was a very fine young man who shined my shoes. In
discussing this idea of success with him briefly, I told him
that he could be anything that he wants to be or that he
could have anything that he wants to have. He was rather
amazed.
He said, "You mean to tell me that I can have anything that
I want to have and that I can be anything I want to be?" I
said, "Absolutely, and what do you want to be?" He said, "I

want to be a great comedian. A combination of master of
ceremonies and a great comedian." I said, "You really mean
that, young fellow?" He said, "I certainly do. I want to be
that more than anything else in the world." I said, "You can
be it." He asked, "How in the world can I be it? I'm nobody."
I explained to him briefly, how to go about it, that the first
thing he should do is to realize that there is a system of
rules and scientific principles upon which success is based.
Then I briefly explained to him that he has the capacity to
imagine himself a great success in his chosen field, and that
it is his privilege to design his own success. As he exercises
his tremendous faculty that is within him, and each of us,
with the capacity to imagine what we want to be developed,
and we are able to design our own success through this
wonderful faculty of imagination.
I went ahead and, in much detail, to describe to him the
"one, two, three, four formula." He was rather amazed and I
was very pleased, indeed, when I felt that he had accepted it
and he intended to begin immediately to do something
about it. He believed, after a few suggestions, that he could
be this great comedian and master of ceremonies.
I predict that, in the years to come, you will hear of this
young man in the various entertainment circles of the world
because he is now visualizing himself as being what he
wants to be and having what he wants to have. Having
visualized it, he will be driven to do something about
becoming more proficient in his work. That will assure his
success.
As I have said, the answer to this problem of health and
happiness and prosperity is not a theory, but it is tangible.
It is based upon sound laws and the challenge to everyone is
to accept this and to make a study of it. It is my desire and
privilege to share these wonderful true facts based upon this

exact science with you, which will help you to become what
you want to become and to have everything that you want to
have.
The secret of genuine success is very simple. All you have
to do is to find a great channel of service to humanity.
Choose that particular channel, of course, for which you
seem to be especially designed because there are many,
many channels of service to humanity. There are many,
many genuine needs. People need thousands of things.
I would like to point out a rather tangible observation that I
have made. If you stop and think, you too, would have made
the same observation. Every man and woman, in history,
who has ever had his or her name recorded in the history
books, is there because he or she either consciously or
unconsciously discovered this one principle of success. He
or she found a channel of service to humanity, which was
genuine and that channel of service which he or she seemed
to have been especially adapted. After they chose that
channel, they learn to render a quality and quantity of
service to humanity.
I mention men like Thomas A. Edison and Henry Ford, and
some contemporary people right now on the American
scene - Henry Kaiser, R. G. La Tourneau and quite a
number of outstanding men and women in every realm of
life, in industry, in statesmanship and in religion. All of
these great men and women have become historically
important, And currently important, because they have
learned the secret of rendering a quality and a quantity of
service to humanity.
I would like to say that it is your privilege, not only to be
what you want to be, but it is your privilege to have
anything that you want to have. I would like to stress that it

is most important, in the early stages of your research into
this field, to make a list of all the things that you want to be,
first, then make a list of all the things that you want to have.
I would like to suggest that you start on the road to genuine
success by doing this immediately. Take a note book and on
one half of a page, list all of the things that you would like to
be.
Would you like to be a person of greater poise? Would you
like to be a person known in the community as a person
who always expresses kindness in every situation?
Would you like to be known as a person of charm and a
person who was always aware of the good, the true and the
beautiful? These are qualities which can be studied and
practiced until the law of habit takes over and you
automatically are kind and cultured and aware of the good
and the true and the beautiful in every situation.
We certainly know lots of people nowadays, who seem to be
seeing that which is other than good and true and beautiful
because they are discouraged and sad and frustrated and
are expressing themselves inadequately compared to the
complete life, which is theirs and they could discover this
great secret.
Make a list of all the things that you want to be. This great
principle of which I speak is unlimited in its scope. You can
be anything that you want to be. If you want to be a great
singer, began to imagine that you are already a great singer.
Put that on your list.
Now, over on the other side of the page, may I suggest that
you begin to list all of the things that you want to have.
Would you like to have a better home? Would you like to
have a larger and more spacious and livable home?

There is enough material in this universe to build a mansion
for every living soul upon the face of the earth. We have an
absolutely inexhaustible supply.
There is a system of rules for utilizing the supply, which I
will share with you. I would like to suggest, most strongly,
that when each of you realize that when you see limitations
in your own individual lives and limitations in the lives of
others, it is not because there is no adequate supply to fill
your needs. It is because you are unable to understand the
method of appropriating this infinite supply.
List all of the things that you want to have, a beautiful
home, a beautiful automobile, clothes and all of the things
that you want to be, then read it over constantly. Change it
as your desires change, and you will see marvelous changes
happen almost immediately in your life.
I challenge you to learn the secret of success, to
find a great channel of service to humanity, and
then render it in a quality and quantity, and you
can be anything you want to be, you can have
anything you want to have.

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